The Golden Circle, developed by Simon Sinek, focuses on the core elements of a successful business: What, How, and Why. While most businesses focus on the “what” and “how” of their products or services, the most successful companies prioritize the “why” first, as it’s the driving force behind any project.

This concept can be applied to a designer’s role, by breaking down the design process into the following:

  • The “what” refers to the final result of the design
  • The “how” involves the design process and how the design is developed
  • The “why” refers to the purpose behind the design and the reason it’s being created

Understanding the “why” of a design project is crucial in creating an impactful design that resonates with the target audience and achieves the client’s goals for greater success.


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