BEAM’s design for the lobby and apartment interiors of this South Williamsburg development honors the history of the neighborhood’s old Marcy Avenue Photo Theater. The lobby color scheme conjures a black-tie, red carpet event. Lighting is used in theatrical ways, both as footlights, and filtered above through decorative “catwalk” ceiling grids. A plush banquette is both decorative and functional. Art Deco supergraphics adorn the public areas and provide wayfinding.