302 Broadway Apartments Interior Building
BEAM’s design for the lobby and apartment interiors of this South Williamsburg development honors the history of the neighborhood’s old Marcy Avenue Photo Theater. The lobby color scheme conjures a black-tie, red carpet event. Lighting is used in theatrical ways, both as footlights, and filtered above through decorative “catwalk” ceiling grids. A plush banquette is both decorative and functional. Art Deco supergraphics adorn the public areas and provide wayfinding.